The booklet in front of you, "Muslim Life inAmerica,"

The booklet in front of you, "Muslim Life inAmerica," was a part of the effort of our embassies keptthe dialogue going. I wish you would think about thisfor a minute. At the time we were running these stories,288 million people - 288 million people - saw these messagestwo to three times during the holy month of Rosetta Stone software Ramadan. Thatis the kind of reach we need to do everywhere in theworld, and it was the first time we had a program withthat kind of penetration. Focusing on Indonesia, we thenwent in and tested what these messages were accomplishing.We did it exactly as you would for a major campaign for someof our brands that travel around the world. The "recall"is one number and the "message retention" is another. Therecall of these messages was higher than a soft drink canachieve in six months of advertising. It broke the bank interms of recall. In terms of message retention, everysingle person who recognized it came back and said,"They're talking about the way they live in the UnitedStates. I had no idea." A woman said, "I didn't know youcould wear scarves safely in that country." Another said,"Do you mean they're free to pray openly?" If you couldsee these visuals, most of which we taped, you wouldunderstand that the need to get the word out, to exchangethe word, to share ideas, is critically important. What this means - in terms of results measured againstmodern marketing - is that people found the messagesinteresting, that people are thirsty for more information,and that they're living with a many large-scaledistortions. The other thing that happened is acontinuing dialogue, stimulated because by thisinformation effort. Indonesian TV came to us, and we agreedto do an hour television show - 50 Americans, 50Indonesians. It aired for just one hour and was seen by135 million people. That is the way we begin to make inroadsagainst these Rosetta Stone Spain Spanish negative preconceptions. The "Muslim LifeAmerica" booklet is in use in an amazing number of placesnow - and not only schools, libraries and seminars. Myfavorite story is that Air Asia from Malaysia called andasked for 10,000 copies. So now we have reading onairplanes. The point is, we must engage. We've testedmany programs to open doors to ordinary people this year.We need your support to create a sustained engagement withthe world. You know who needs this, too? Our businesses, ouruniversities, and our hospitals. They need us to help themengage. We have, as you know, amazing products - science,technology, engineering, medicine. We have the wholepotent world of our best literature, music, sports, and movies. But it is not out there. Our American people arewilling to go. In your states are people who constantlyapproach the State Department and say, "What can I do tohelp?" And we need to organize these kinds of people, these businesses, these sophisticated musicians and artists, sothat they can move as emissaries through the world in ourbehalf. We have in front of you some amazingly goodprograms, but they're in the testing phase right now.They're not yet funded to roll out - Sesame Street for Teens, the Arabic youth magazine, Arabic television, Englishteaching co-sponsored with the local governments. We havean army willing to be signed up to engage the world onbehalf of the United States. You may know that oureducational and cultural exchanges are backed up by 90,000volunteers, people in your states who are saying, "I alreadyknow a way to help." How can we magnify that,many-fold? We need to talk to so many people around theworld who do not even know Rosetta Stone English the basics about us. They aretaught to distrust our every motive. Such distortions,married to a lack of knowledge, is a deadly cocktail.Engaging, teaching common values are preventivemedicine. Mr. Chairman, I would hope, as you stated soeloquently in your opening remarks, that you can use yourconsiderable influence to produce a strategic documentthat makes it clear that this depth of engagement is one ofthe very important components of the long-term defense ofthe American people. Thank you.